SUNCHEF Antibacterial Cutting Board - Packaging Design Brief

This is what Aubestrade Pty Ltd was looking for in their packaging design

1. Product Overview
Brand: SUNCHEF
Product Name: Antibacterial Woodfiber Composite Cutting Board
Packaging Size: 180 × 373 mm (wraps half-side around two boards)
Cutting Board Sizes:
- Large: 37 × 27.5 × 0.8 cm
- Medium: 29.8 × 21.5 × 0.5 cm
Target Market: Australian household consumers, especially women aged 30–60

2. Front Side Layout (Visible in Packaging)
Header:
SUNCHEF
Antibacterial Woodfiber Composite Cutting Board Safe. Clean. Natural.

Key Features (with icons where possible):
- 99.9% Antibacterial
- Eco-Friendly Pine Fiber Material
- Dishwasher Safe
- Knife Friendly (Does not dull blades)
- Heat Resistant up to 176°C
- Crack & Mold Resistant

Imagery:
- Cutting board with salmon and vegetables (avocado, bell pepper, tomato, broccoli)
- Clean, warm kitchen background style

Typography:
- Sans-serif font (e.g. Montserrat, Lato, or Open Sans)
- Header: Bold
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