• A$120

• 6 designs

• 3 designers

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Packaging Design Brief

1. Product Overview
Brand: SUNCHEF
Product Name: Antibacterial Woodfiber Composite Cutting Board
Packaging Size: 180 × 373 mm (wraps half-side around two boards)
Cutting Board Sizes:
- Large: 37 × 27.5 × 0.8 cm
- Medium: 29.8 × 21.5 × 0.5 cm
Target Market: Australian household consumers, especially women aged 30–60

2. Front Side Layout (Visible in Packaging)
Header:
SUNCHEF
Antibacterial Woodfiber Composite Cutting Board Safe. Clean. Natural.

Key Features (with icons where possible):
- 99.9% Antibacterial
- Eco-Friendly Pine Fiber Material
- Dishwasher Safe
- Knife Friendly (Does not dull blades)
- Heat Resistant up to 176°C
- Crack & Mold Resistant

Imagery:
- Cutting board with salmon and vegetables (avocado, bell pepper, tomato, broccoli)
- Clean, warm kitchen background style

Typography:
- Sans-serif font (e.g. Montserrat, Lato, or Open Sans)
- Header: Bold
- Body: Medium weight

Colors (HEX Codes):
- Dark Green: #2E5E4E (for headers)
- Soft Beige: #F5F1E8 (background)
- Accent Orange: #F4A261 (highlight items)

3. Back Side Layout (Optional for Wraparound)
Why Choose SUNCHEF?

Crafted from sustainable U.S. pine fiber, this dual-board set offers superior antibacterial protection (99.9%), mold resistance, and high durability. Designed to withstand high temperatures and dishwasher use, while protecting your knives from dulling. Ideal for health-conscious and eco-friendly households.

Additional Info:
- Barcode area
- Optional: QR code to product website or demo video
- Recyclable packaging logo
Size: M 23.5*30*0.6CM
L 27.5*37*0.6CM
4. Visual & Structural Notes
- Packaging wraps from the side (half cover)
- Include thumb slot cut-out on one side for easy display handle exposure
- Use food-safe imagery to create trust and appetite appeal
- Ensure layout adapts well to both shelf display and eCommerce presentation

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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