MagicLatch

This is what MagicLatch was looking for in their logo design

A logo incorporating the two words "Magic" and "Latch" with no space in between the words, i.e. "MagicLatch" not "Magic Latch"

The product is a magnetic latching system where magnets pull together two pieces and then metal jaws lock the two pieces together.

We have had virtually 100% of users so far not realize that the magnets are only used to bring the parts together, and the strength is actually from the jaws. If there is any way to somehow make that clear in a logo, that's great. People get worried that the magnets are not strong enough to hold the parts together, but it is really the jaws that do the holding.

Please see the three attached 3D views of the product, and also www.petconnectnow.com for the product (earlier proto) in use. Read more