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MagicLatch
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This customer received 37 logo designs from 10 designers. They chose this logo design from Epifanie as the winning design.
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US$200
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37 designs
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10 designers
Logo Design Brief
A logo incorporating the two words "Magic" and "Latch" with no space in between the words, i.e. "MagicLatch" not "Magic Latch"
The product is a magnetic latching system where magnets pull together two pieces and then metal jaws lock the two pieces together.
We have had virtually 100% of users so far not realize that the magnets are only used to bring the parts together, and the strength is actually from the jaws. If there is any way to somehow make that clear in a logo, that's great. People get worried that the magnets are not strong enough to hold the parts together, but it is really the jaws that do the holding.
Please see the three attached 3D views of the product, and also www.petconnectnow.com for the product (earlier proto) in use.
Updates
The three attached files show the current design, however, there are likely to be many different form factors. They are just to give an idea of how the product works, I do not really want any parts of the actual product in the logo, and I'd rather have the magnetism and jaw concepts being more abstract.
Added Monday, February 11, 2013
Target Market(s)
Almost anyone, but for now, dog owners
Industry/Entity Type
Product
Logo Text
MagicLatch
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have the words Magic and Latch without spaces, unless you can work out a design that uses the magnets/jaws to shown connectivity between the words.
Should not have
- Cursive or calligraphic text
