Specialist sandwich store - Rusty's Good Fresh Food

This is what Brand name: Rusty’s , Slogan: Good Fresh Food was looking for in their logo design

I require a logo design for a specialist sandwich store business. The target market is adults between the ages of 16 and 45. Although I do anticipate there will be a small proportion of slightly older customers too.

My intention is for the business to open several small sandwich stores in the United Kingdom and then if it proves successful, to expand further! However the branding must give the impression of a national brand with a chain of stores. In fact, it is crucial that the logo instantly gives the impression that this is a large national corporation in the specialist sandwich market / speciality fast food market (however it shouldn't look like a tacky burger chain). And the worst case scenario is that it looks like a small independent local sandwich store, run by the owner.

The type of food we will be selling is specialist sandwiches - very similar to Subway and Greggs. In fact my main competitors will be Subway (www.subway.co.uk) and Greggs (www.greggs.co.uk).… Read more