Logo Design for Aurora Women & Babies Health (Sub-Brand of Specialist Medical Services Group)

This is what Aurora Women & Babies Health was looking for in their logo design

Aurora Women & Babies Health needs a logo that clearly signals women’s and perinatal care, but also looks like a named sub-service sitting under the existing Specialist Medical Services Group brand.

Core idea: gentle, expert care across the journey from woman to baby, not just pregnancy alone.
Examples:
- Stylised aurora/rising arc forming a partial circle around a simple female figure and baby icon.
- Abstract line-art of a woman profile with a small nested baby shape, contained within a soft circle or oval.
- A subtle “A” shape formed by two curved lines, with a small circle or heart suggesting baby at the base.

Avoid overly literal obstetric imagery or anything that could be confused with other “Aurora Women’s Health” clinics already in market.

Palette: one primary calming colour (e.g. soft teal, muted lavender, or warm coral) plus a neutral (charcoal or dark grey) to keep it clinical, not spa-like.

Style: flat or very light g… Read more