• A$150

• 143 designs

• 55 designers

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Logo Design Brief

Aurora Women & Babies Health needs a logo that clearly signals women’s and perinatal care, but also looks like a named sub‑service sitting under the existing Specialist Medical Services Group brand.

Core idea: gentle, expert care across the journey from woman to baby, not just pregnancy alone.
Examples:
- Stylised aurora/rising arc forming a partial circle around a simple female figure and baby icon.
- Abstract line‑art of a woman profile with a small nested baby shape, contained within a soft circle or oval.
- A subtle “A” shape formed by two curved lines, with a small circle or heart suggesting baby at the base.

Avoid overly literal obstetric imagery or anything that could be confused with other “Aurora Women’s Health” clinics already in market.

Palette: one primary calming colour (e.g. soft teal, muted lavender, or warm coral) plus a neutral (charcoal or dark grey) to keep it clinical, not spa‑like.

Style: flat or very light gradients, clean line‑art, generous white space, so it scales well on letters, website modules, online bookings and internal signage.

Ensure sufficient contrast for accessibility and legibility on light and dark backgrounds.
Attached existing branding logos.

Target Market(s)

Primary audience: Women of reproductive age (roughly 18–45) in your catchment areas who are planning pregnancy, currently pregnant, or in the first year post‑birth, including those needing shared care or specialist women’s health support. Secondary audience: Partners and families who influence decisions about maternity and newborn care, especially in dual‑income and higher‑health‑literacy households who actively research providers online. Clinical segments within that: Pregnant women (low‑ and higher‑risk) seeking antenatal, birthing‑related and postnatal support. Women needing broader gynaecology or contraception advice before or between pregnancies. Women experiencing perinatal mental health concerns or needing extra support in the transition to parenting.

Industry/Entity Type

Healthcare, Medical

Logo Text

Aurora Women & Babies Health

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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