Fort Frances Girls and Women's Hockey Association Logo

This is what Fort Frances Girls Hockey was looking for in their logo design

We currently have two logos — one for our association and one for our competitive team (the Leafs). At the moment, the two logos don’t feel cohesive and don’t pair well together. Over the years, different versions of the Leafs logo have been made by simply adding the word “Leafs,” but the results haven’t been consistent or well executed.

It’s important to note that all FFGWHA players use the association logo, while only some players are part of the Leafs competitive program. Because of this, the association logo should be the primary identity and the “star” of our branding, with the Leafs logo designed to complement and work alongside it.

We’d like to accomplish the following:

Unified Look: Create a refreshed association logo and a Leafs logo that work well together as part of the same brand family.

Leaf Element: Keep the leaf design that’s part of our current look, but update it to be cleaner, more versatile, and easier to reproduce on apparel and … Read more