Automotive SaaS needs a NEW LOGO

This is what UltraCare was looking for in their logo design

We want to update our old logo with something fresh and modern for our automotive subscription prepaid maintenance program (called UltraCare). This is a B2B logo and we prefer colors in blue and black. Something clean with a logo symbol next to the words "UltraCare". Ideally, it's a linear logo rather than tall/stacked.

The idea behind the product is that it provides our clients (auto dealers) with recurring service customers to their dealerships by giving them the ability to sell their own customers automatically renewing prepaid maintenance packages (oil changes, tire rotations, etc.) for the vehicles they own.

So the theme should be somehow automotive service related with some aspect of "recurrence" or subscriptions.

I'm attaching the current logo (the one with the car silhouette) as well as a new concept we came up with on our own... but we don't like it enough. We want a completely fresh take on it. Read more