Logo Design Project

This is what Frame of Mind was looking for in their logo design

This logo would be the design for business cards, a GOBO, and other paraphernalia for a local mental health show and a separate relaxation business (think relaxation/mindfulness classes, a relaxation CD). The show's goal is to destigmatize mental health, to talk about it in a normative and science-based way, to encourage healthy coping skills (the show is leaning towards woman -centered). The host is a psychologist who is earthy, relxed, welcoming and calm. There are a few logo ideas that are missing the mark. They either look like advertisements for a psychic or yoga expert. There has to be a good combination of the overall goal of mental health, modern-clean lines, science, abstract, and earthy. The name of the show is Frame of Mind and the attached are literal interpretationss (we do like the head concept - the feminine pic is alright but too literal) but they are missing the mark, are messy, not slick enough to generalize for different uses, cannot translate well to a GOBO, too m… Read more