• US$200

• 60 designs

• 18 designers

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Logo Design Brief

This logo would be the design for business cards, a GOBO, and other paraphernalia for a local mental health show and a separate relaxation business (think relaxation/mindfulness classes, a relaxation CD). The show's goal is to destigmatize mental health, to talk about it in a normative and science-based way, to encourage healthy coping skills (the show is leaning towards woman -centered). The host is a psychologist who is earthy, relxed, welcoming and calm. There are a few logo ideas that are missing the mark. They either look like advertisements for a psychic or yoga expert. There has to be a good combination of the overall goal of mental health, modern-clean lines, science, abstract, and earthy. The name of the show is Frame of Mind and the attached are literal interpretationss (we do like the head concept - the feminine pic is alright but too literal) but they are missing the mark, are messy, not slick enough to generalize for different uses, cannot translate well to a GOBO, too much stuff for a logo in general. The color schemes are okay. The blue is coordinating with the stock photo of the host. Please see pic.

Target Market(s)

Mental health consumers, providers TV and radio

Industry/Entity Type

Mental Health

Logo Text

Frame of Mind

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• The show is not only targeting women and the logos attached are all too woman-centered.

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Files

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