Logo for Hispanic supermarket in Massachusetts

This is what Union food market was looking for in their logo design

Hello,
we need a logo for a Hispanic food supermarket, oriented mainly to the Central American crowd and Caribbean.
The market will operate in Massachusetts USA.
We promise to bring freshness and affordable ethnic grocery hard to find in the USA, cultural to the Central American market
Fresh Produce will be our strongest items to sell
We want our market to know that we understand their need and want to offer them what can’t be found locally
Don’t want to use the typical shopping cart or the grocery bag in the logo design
Want the market to identify us a trustful store to find the needs they miss from their countries
Want them to identify us as a if we are United almost family to them.

Note: please ignore the photo of the coconut with the tropical authority logo. Read more