Wonder Early Learning - Childcare logo for global use

This is what Wonder Early Learning was looking for in their logo design

We are seeking designs for a logo for a new brand of Childcare and Early Learning Centres which will be trading under the brand: ‘Wonder Early Learning’

The visual identity of the Wonder brand is in a stage of infancy at the moment. There is a vision for the brand to have strong nature and landscape themes that represent the integration of indoors with the outdoors. “Discovery” is a keyword.

Listed below are some key points from our brand strategy workshop that will help identify the direction we believe the brand and logo should be going.

We are looking for a logo that is ‘inspirational’ and leaning towards ‘corporate’ as we plan to franchise the brand.

Whereas there are suggestions for the colour palette we are open to all colours and styles.

As per the branding workshop summary below we are not looking for ‘child-like’ or ‘cartoon’ type logos.


Read more