Wonder Early Learning - Childcare logo for global use

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This customer received 89 logo designs from 40 designers. They chose this logo design from AshRaw as the winning design.
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Logo Design Brief
We are seeking designs for a logo for a new brand of Childcare and Early Learning Centres which will be trading under the brand: ‘Wonder Early Learning’
The visual identity of the Wonder brand is in a stage of infancy at the moment. There is a vision for the brand to have strong nature and landscape themes that represent the integration of indoors with the outdoors. “Discovery” is a keyword.
Listed below are some key points from our brand strategy workshop that will help identify the direction we believe the brand and logo should be going.
We are looking for a logo that is ‘inspirational’ and leaning towards ‘corporate’ as we plan to franchise the brand.
Whereas there are suggestions for the colour palette we are open to all colours and styles.
As per the branding workshop summary below we are not looking for ‘child-like’ or ‘cartoon’ type logos.
Target Market(s)
Parents with children 0-5
Industry/Entity Type
Childcare & Early Learning
Logo Text
Wonder Early Learning
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See Branding brief in attached documents
Nice to have
- We are seeking designs for a logo for a new brand of Childcare and Early Learning Centres which will be trading under the brand: ‘Wonder Early Learning’ The visual identity of the Wonder brand is in a stage of infancy at the moment. There is a vision for the brand to have strong nature and landscape themes that represent the integration of indoors with the outdoors. “Discovery” is a keyword. Listed below are some key points from our brand strategy workshop that will help identify the direction we believe the brand and logo should be going. We are looking for a logo that is ‘inspirational’ and leaning towards ‘corporate’ as we plan to franchise the brand. Whereas there are suggestions for the colour palette we are open to all colours and styles. As per the branding workshop summary below we are not looking for ‘child-like’ or ‘cartoon’ type logos.
Should not have
- Cartoon like logo.