Logo design for new a real estate investing company

This is what Forward Evolution was looking for in their logo design

The business name, "forward evolution" can't help but to evoke a dynamic of movement, and the logo can play on that, however...

1) imagery such as rushing forward like an express train is not desired, since we don't want to portray a rushed, careless company in a field where the details can mean everything.

2) another set of ideas to be avoided are anything that could remotely play into religious/political polarization, specifically the thought of evolution as a conflict between science and religion. So nothing that would bring to the customer's mind any famous graphics of monkeys turning into humans, for example. Red white and blue color schemes are not desired for similar reasons.

Now that the "red flags" are out of the way... We want to portray Comfort, Optimism, Progress toward a goal (that kind of evolution), Trust, and Competence.

So probably a color palette projecting warmth. And something with enough contrast that it can hold up to faxing 2-3 times without turning into a… Read more