• US$390

• 111 designs

• 49 designers

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Logo Design Brief

The business name, "forward evolution" can't help but to evoke a dynamic of movement, and the logo can play on that, however...

1) imagery such as rushing forward like an express train is not desired, since we don't want to portray a rushed, careless company in a field where the details can mean everything.

2) another set of ideas to be avoided are anything that could remotely play into religious/political polarization, specifically the thought of evolution as a conflict between science and religion. So nothing that would bring to the customer's mind any famous graphics of monkeys turning into humans, for example. Red white and blue color schemes are not desired for similar reasons.

Now that the "red flags" are out of the way... We want to portray Comfort, Optimism, Progress toward a goal (that kind of evolution), Trust, and Competence.

So probably a color palette projecting warmth. And something with enough contrast that it can hold up to faxing 2-3 times without turning into a gray blob. It should be usable on letterheads, business cards, and a website.

The logo does not want to be *very* specific about the kind of business we're involved in, since there are many kinds of real estate investing and at this time the business does not want to niche itself into just one kind of real estate investing (or geographic area). We were thinking that something that incorporates a house, roofline, or key/keyhole imagery would be ok...except that this can be a little cliché and has been done many times already. Unless there is a fresh take on this.

"Forward" is liked by the business owner as the motto of Wisconsin where he grew up but that does not need to be conveyed in the logo. "Evolution" means, to the business owner, evolving his business to be more successful. That is also something that if communicated to the customer could undermine confidence ("you mean there is still room for improvement?"). There is no associated tagline for the business.

Target Market(s)

1) Other real estate investors, for networking. 2) people who may need to sell their homes due to problems such as bankruptcy, foreclosure, etc.. 3) lastly, potential renters. This business does not sell homes in the retail market.

Industry/Entity Type

Real Estate

Contact Information for Business Card

There should be some "white space" or open area on it where one can add a small handwritten word or two on the FRONT when handing out the card. This white space should not look like an area that REQUIRES something to be written, however.

Logo Text

Forward Evolution

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A color palette projecting warmth. And something with enough contrast that it can hold up to faxing 2-3 times without turning into a gray blob.

Nice to have

• I like the idea of using the acronym "FE" within the logo. FE can have an arrow built into it, the same idea (but not the same way) that FedEx uses the white space in their logo to show an arrow, but maybe softer. The logo and optional acronym design should not be in italics, since this gets too close to the "should not have" imagery of rushing forward.

Should not have

• 1) imagery such as rushing forward like an express train is not desired, since we don't want to portray a rushed, careless company in a field where the details can mean everything.
• 2) another set of ideas to be avoided are anything that could remotely play into religious/political polarization, specifically the thought of evolution as a conflict between science and religion. So nothing that would bring to the customer's mind any famous graphics of monkeys turning into humans, for example. Red white and blue color schemes are not desired for similar reasons.