• A$350

• 44 designs

• 17 designers

---

Illustration Design Brief

My business name is Darren Lange Swimming Academy. Our brand is as a high quality, professional swim school dedicated to teaching water safety to children from 4 months to 12 years of age.

I am looking to devise a concept whereby my logo becomes more recognizable as a swim school. I would like to develop characters to identify us as a children based business while maintaining the ‘academy’ brand. The idea is to be able to use these characters around my logo and throughout out advertising.

I would like to develop 2 characters, a boy & girl approx 8 years of age. Both wearing a university graduation hat (square academic hat), swimming togs and rashie (sunshirt), all coloured red & yellow (colours of life saving flags at the beach).

Once we have the actual look of the characters correct I would arrange to have a series of different posses created.

The illustrations should convey fun, swimming and water safety.

Target Market(s)

children 3 to 10 & mothers 20 to 35

Industry/Entity Type

University

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Would like to have a full length view of the boy & girl.

Should not have

• Swimming aides or flotation devices.

---

Files

Download all files - 0.3 MB