Refresh
Joost Energy Drink Logo. Uplifting and mood boosting.
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This customer received 56 logo designs from 31 designers. They chose this logo design from grld as the winning design.
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US$150
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56 designs
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31 designers
Logo Design Brief
The task is to create a logo for an energy drink. Unlike most energy drink brands that communicate the product benefit of improved physical energy in its extreme form (extreme sports, mixed martial arts, etc.), Joost focuses on energy as a means to improve your mood so that you can be your best self. The brand is colorful and fun and friendly and approachable. If there is any brand to take inspiration from, it is Olly (olly.com). I am also a fan of 1960s mod design and Scandinavian design in general.
Target Market(s)
college students, health & wellness consumers
Industry/Entity Type
Energy Drinks
Logo Text
JOOST
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must be vibrant and colorful. The product is like drinking sunshine and will put you in a good mood.
Nice to have
- I would like designers to take inspiration from Olly vitamins.
Should not have
- Should NOT take inspiration from existing energy drinks - it's not extreme, it's not about speeding up super fast...it's about having energy to feel good.