Introducing A New Investment Management Boutique to Institutions, Professionals
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This customer received 34 brochure designs from 12 designers. They chose this brochure design from Achiver as the winning design.
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Brochure Design Brief
4-page color brochure introducing a new investment management company to financial professionals and institutional investors. We want to quickly highlight some important distinctive features and stimulate curiosity to learn more about us and what we do. Relatively light on words (~700) this is about image - we are very good at what we do, and we add value by doing things a bit differently. So we do not want this to look like a typical financial services brochure. Please download the word doc for more guidance and the brochure text.
Target Market(s)
Investment industry professionals, consultants, foundations, endowments, wealthy individual investors
Industry/Entity Type
Investment Advisory
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Convey an image of professionalism, expertise, confidence, independence from the crowd, trust.
Nice to have
- Some thematic design element supporting the story - whether of nature, or Wall Street and finance, or something else consistent with the words we provided. Microsoft Publisher (.pub) preferred, but .pdf (Adobe) format also acceptable.
Should not have
- Avoid using stock photos with people's faces. Should not have the feel of a mass market, consumer oriented product/service.