fashion blinds logo for flooring leaders 'Carpet Call'
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This customer received 167 logo designs from 35 designers. They chose this logo design from artsterdam as the winning design.
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Logo Design Brief
We're a flooring retailer leader and we're branching into a blinds category - the dominant product of which are roller blinds.
The logo should appeal to women 35-45 most of whom will be home owners buying an aspirational product.
Attached are some examples of Venetians and Vertical Blinds - which we dont sell and dont want to feature in any logo device should you use one. Most blind logo's out there are using slats like devices in the logo and thats no good for us.
Also attached are examples of roller blinds if you want to make a device that plays off that, and shutters which we sell but are less dominant than roller blinds.
NB roller blinds can be block colour or semi transparent so you might be able to play with watermark and opacity to do some funky stuff.
We need the finished logo in vector (eps,ai,hi res PDF)
colours.
It will go into commercial use so please make sure you don't infringe any existing blind manufacturers intellectual property.
Lastly - have some fun, otherwise its just work right? I'll give plenty of feedback if you desire it along the way.
Target Market(s)
aspirational home owners - middle class - female 35-55 but needs to not alienate male, younger or older
Industry/Entity Type
Home Improvement
Logo Text
fashion blinds (can be upper case, lower case or mix as you think best)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must feature the text 'fashion blinds'
Nice to have
- It is not uncommon for rollers to be in clusters of 2,3,4 as the picture examples.
Should not have
- If you incorporate a device - try not to imply vertical blinds, or venetian blinds (look like stats going across or up and down the window. Rollers are generally block colour or fabric texture one piece that roll down from the top, often there's a rod that spins to take them up or down - chain devices are being phased out of the market so maybe no dangling chains. The device to raise and lower the blind should be at the side not from the middle of the blind. see attached files for info. Keep the colour count to a 1-4 but you can play around transparencies and gradient maybe.