• A$160

• 167 designs

• 35 designers

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Logo Design Brief

We're a flooring retailer leader and we're branching into a blinds category - the dominant product of which are roller blinds.

The logo should appeal to women 35-45 most of whom will be home owners buying an aspirational product.

Attached are some examples of Venetians and Vertical Blinds - which we dont sell and dont want to feature in any logo device should you use one. Most blind logo's out there are using slats like devices in the logo and thats no good for us.

Also attached are examples of roller blinds if you want to make a device that plays off that, and shutters which we sell but are less dominant than roller blinds.

NB roller blinds can be block colour or semi transparent so you might be able to play with watermark and opacity to do some funky stuff.

We need the finished logo in vector (eps,ai,hi res PDF)
colours.

It will go into commercial use so please make sure you don't infringe any existing blind manufacturers intellectual property.

Lastly - have some fun, otherwise its just work right? I'll give plenty of feedback if you desire it along the way.

Target Market(s)

aspirational home owners - middle class - female 35-55 but needs to not alienate male, younger or older

Industry/Entity Type

Home Improvement

Logo Text

fashion blinds (can be upper case, lower case or mix as you think best)

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• must feature the text 'fashion blinds'

Nice to have

• It is not uncommon for rollers to be in clusters of 2,3,4 as the picture examples.

Should not have

• If you incorporate a device - try not to imply vertical blinds, or venetian blinds (look like stats going across or up and down the window. Rollers are generally block colour or fabric texture one piece that roll down from the top, often there's a rod that spins to take them up or down - chain devices are being phased out of the market so maybe no dangling chains. The device to raise and lower the blind should be at the side not from the middle of the blind. see attached files for info. Keep the colour count to a 1-4 but you can play around transparencies and gradient maybe.

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Files

Download all files - 1.3 MB