• US$200

• 17 designs

• 3 designers

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Advertisement Design Brief

Brand: MacLaren Advertising
Project: AdPages Ad
Docket: TBD
Last Updated: May 24, 2013

What is the campaign period?
Ad to appear in the 2013 AdPages (local guide to advertising resources).

What is the opportunity or challenge this brief is intended to address?
Very competitive marketplace. Difficult to get awareness. This ad will help raise our profile.

How will we measure the success of this initiative and when?
Success will come from anecdotal feedback, buzz and, hopefully, some phone calls.

Who are we talking to?
Local marketers who work with advertising agencies. Tend to be both male and female, 35 to 50.

What is our insight into this consumer?
Marketers create a mental shortlist of agencies – often driven by who is top of mind. We need to be top of mind.

Who/what is our competition?
The usual suspects. Local agencies that are bigger than us and have more developed PR programs.

When/where is our audience most susceptible to our message? And why?
In the pre-search phase of considering a new agency

What is our message?
Hire us! Hire us!

Rationale/Support Points
We are a small agency of 24 dedicated people. We embrace the chaos of our industry and marketing environment to create opportunities for our clients through people, insight and technology.

Mandatory
- MacLaren wordmark

What do we want our consumer to say or do after seeing/hearing our message?
Keep us in mind. Give us a call or email if you need help.

Deliverables
- Ad
§ Full Page booklet, 4C 4.25"x7.25"



Additional Considerations
- Phil.Turre@maclaren.com email and phone number?

Timeline
Briefing May 24
Concept dev/final files May 24 - 30
Material sent to pub (already extended) May 31

Target Market(s)

Potential Clients

Industry/Entity Type

Advertising

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• MacLaren wordmark
  
  

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Files