Print Ad for MacLaren Vancouver (Ad Agency)

This is what MacLaren Vancouver was looking for in their advertisement design

Brand: MacLaren Advertising
Project: AdPages Ad
Docket: TBD
Last Updated: May 24, 2013

What is the campaign period?
Ad to appear in the 2013 AdPages (local guide to advertising resources).

What is the opportunity or challenge this brief is intended to address?
Very competitive marketplace. Difficult to get awareness. This ad will help raise our profile.

How will we measure the success of this initiative and when?
Success will come from anecdotal feedback, buzz and, hopefully, some phone calls.

Who are we talking to?
Local marketers who work with advertising agencies. Tend to be both male and female, 35 to 50.

What is our insight into this consumer?
Marketers create a mental shortlist of agencies – often driven by who is top of mind. We need to be top of mind.

Who/what is our competition?
The usual suspects. Local agencies that are bigger tha… Read more