Web Banner Design Project - Return Drivers

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Banner Ad Design Brief

We would like to develop a "branding image" (banner) for the home page of a new website. The concept image is shown on the attached PDF. (The PDF should be rotated counterclockwise 90 degrees once for proper orientation.)

The image shows multiple financial (i.e. stock market, for example) chart lines.

The idea for the concept is "making sense of the noise". So, the image begins on the left with a bunch of different chart lines all intertwined. The words and numbers on the left are intended to represent inputs into the investment decision process. Then, as we move to the right on the image, the result becomes more orderly and clear, and the chart lines consolidate and move upwards. This represents the positive benefit (i.e. financial gain) from understanding the underlying return drivers.

The main idea behind the concept is a "Symphony". If all of the instruments in the Symphony are not working together, the result is chaos. But when all instruments are working together in harmony, the Symphony produces beautiful music. So. we would also like to incorporate "symphony" symbols into the design, such as musical notes or instruments for example.

Some general stock market images can be found here:

http://www.shutterstock.com/cat.mhtml?searchterm=stock+market+graph&search_group=&lang=en&search_source=search_form

Here are some individual examples of stock market images:

http://www.shutterstock.com/pic-130264415/stock-photo-stock-market-graph-on-a-tablet-computer.html?src=k-BiRHNMGrEDe7ObzD1upg-1-1

http://www.shutterstock.com/pic-131321303/stock-photo-financial-graph-of-investment-growth.html?src=k-BiRHNMGrEDe7ObzD1upg-5-47

http://www.shutterstock.com/pic-75430792/stock-photo-illustration-of-the-red-stock-market-chart.html?src=k-BiRHNMGrEDe7ObzD1upg-1-53

http://www.shutterstock.com/pic-128919155/stock-photo-euro-money-background-with-trade-charts-and-stock-stats.html?src=k-BiRHNMGrEDe7ObzD1upg-5-0

The following image shows a bright light at the upper right corner. We would like to also possibly incorporate something like this, which would represent the "light at the end of the tunnel".

http://www.shutterstock.com/pic-24525175/stock-photo-stock-market-ticker-boards-circular-arranged-as-a-tunnel-with-light-at-the-end.html?src=k-BiRHNMGrEDe7ObzD1upg-3-70

These images are for reference only to help communicate the look and feel.

Thank you for your help.

Industry/Entity Type

Investment


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