Web Banner Design Project - Return Drivers

This is what Ignite Publications was looking for in their banner ad design

We would like to develop a "branding image" (banner) for the home page of a new website. The concept image is shown on the attached PDF. (The PDF should be rotated counterclockwise 90 degrees once for proper orientation.)

The image shows multiple financial (i.e. stock market, for example) chart lines.

The idea for the concept is "making sense of the noise". So, the image begins on the left with a bunch of different chart lines all intertwined. The words and numbers on the left are intended to represent inputs into the investment decision process. Then, as we move to the right on the image, the result becomes more orderly and clear, and the chart lines consolidate and move upwards. This represents the positive benefit (i.e. financial gain) from understanding the underlying return drivers.

The main idea behind the concept is a "Symphony". If all of the instruments in the Symphony are not working together, the result is chaos. But when all instruments … Read more