Logo design for a Gay helpline and walk-in service

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This customer received 65 logo designs from 20 designers. They chose this logo design from JohnM. as the winning design.
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We are an LGBT (Lesbian, Gay, Bisexual and Transgender) support service based in Reading, UK called "Support U". We provide help to those needing counselling, and support with domestic abuse, hate crime and bullying. We operate both a helpline and drop in service.
We're also looking at replacing our current slogan which is "When diversity matters" with something that reflects positivity, diversity and stability. Suggestions are welcome on the logo designs.
Our website reflects the brand image that we're trying to follow, please feel free to take a look at supportu.org.uk.
Attached files are some examples of logos we've seen that we like the look of. Some in terms of the logo itself, as well as the variety of typefaces.
Target Market(s)
Gay, Lesbian, Bisexual, Transgender.
Industry/Entity Type
It Service
Logo Text
Support U
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- Segoe UI
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo design should communicate we're a fully inclusive service (the whole family, not just the LGBT person) and that we're an approachable and friendly service. Our corporate colour for the last 5 years has been purple - though it's not essential that the entire logo to be this colour.
- The "Rainbow" is the universally recognised symbol for LGBT, and its incorporation may make the logo easily identifiable to those who identify as LGBT.
Should not have
- No comic sans or similiar type fonts.