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Logo for an over 50s association
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This customer received 26 logo designs from 11 designers. They chose this logo design from Cflo as the winning design.
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A$260
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26 designs
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11 designers
Logo Design Brief
The Australian Retired Persons Association (SA) Inc is thirty years old. It needs to revitalise its image to attract those that may never 'retire' from some form of work. We would like to incorporatethe words - 'active over 50s' into a logo.
A new eye-catching logo is just one step in the process of changing the image of the Association. ACTIVE has been used as much is said about using it or losing it, so we wish to give ourselves the image of active mind, active body and active social life (friendship). This also fits nicely into the government's policy of keeping older persons active and healthy.
The logo has to be appealing (and informative) to the over 50 demographic and it will be used widely on letterheads, promotional material and a new website. (www.arpasa.asn.au if you wish to look at the present site)
The ARPA colour has been green but this is not essential. More details in attached file.
Updates
We have been very pleased with the standard of logo presented. Such variations. I am sure that the committee will have a tough time making a final decision.
We have asked some of you to make alterations to the original design.
We have to make sure that a B&W alternative will work as many of the groups will only print using B&W.
Added Thursday, June 23, 2011
Project Deadline Extended
Reason: With this extension I am hopeful of receiving some additional designs - although several of those already received are excellent. It will be a committee decision and this is closer to the meeting date on July 21
Added Monday, June 27, 2011
The Association would like to thank all those designers that prepared a logo for consideration. We did have a lengthy discussion but felt that the winner best met our needs.
Regards
Roger
Added Friday, July 22, 2011
Target Market(s)
Persons over 50 who wish to participate in a wide range of activities
Industry/Entity Type
Government
Logo Text
active over 50s (may be combined with ARPA)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- We were trying not use an Australian outline as we are state based.
Not very fond of yellow - would prefer stronger colours