Photoshop Design Project for a landscape product direct mailer card

This is what ProPlugger was looking for in their Photoshop design

We make and sell a new type of landscape tool for homeowners/consumers. It's new to the market and this is our first direct advertisement project.

The card will measure 4.75" x 3.125" (image area) and we will have the front side to grab the customer's attention. The back side will be used as an order form that the customer can mail in.

It will be a targeted direct mail piece that will be included in a mailing pack with 100 other lawn & garden products.

Because of the uniqueness of tool, our ad must communicate and educate quite a bit and that's our challenge. The best way to understand what we need to communicate is to watch our demo video for the 5-IN-1.

http://youtu.be/iJRCs96xHBc

We have a hand full of high res product images that need to be organized in such a way as to communicate the following:
1. can be used by men and women
2. multipurpose (bulb planter - lawn plugger - bedding flower planter - weeding tool - border grass … Read more