Gift Card & carrier design

This is what a business in Australia was looking for in their packaging design

We are launching a new gift card - the type you see in store at supermarkets and retailers. The carrier which the card sits on is pretty much finalised (which we have included in the files) and we just need the card design to be developed. We need you to consider how the card design will look on the carrier and also on it's own as it will be pictured on its own in some advertising.

CHALLENGE: Communicating all of the attractions in an effective way on one little card (with the help of the content on the carrier)

Ideally we'd like to feature some of the key imagery of the attractions that will excite,amaze and evoke feelings that make the purchaser want to experience it (or for the person they're buying it for)! However you must be careful that the card doesn't end up looking like a mish mash of photo's and to look at on stand this won't be clear enough.

MYFUN BRAND
The MyFun brand incorporates Australia's Favourite Attractions including:
 Sea Wor… Read more