500ml can designs - Bad Medicine Mountain Water - Death to Dehydration

This is what a business in South Africa was looking for in their packaging design

Sparkling and Still 500ml Can Execution.

The idea is to flip the water industry on its head with a totally out of place design concept that essentially makes water cool/trendy/appealing. Direct competitors would be considered the 500ml canned Energy Drink market not other water brands. Please see Liquid Death in the USA as a phenomenal case study from which to glean some learnings.

Bad Medicine will be a South African product sold in South Africa. The water source is a secret but it comes from a remote mountain spring in the Karoo region of South Africa. Testing has revealed that it is amazing quality with incredible natural minerals.

I am looking for a sparkling and still execution and a unique box design that will hold 6 x 500lm cans for retail. Again please see Liquid Death in the USA for inspiration.

Please see file attached for the mood board and creative inspiration. The Cross symbology is not mandatory and should just be used as inspirati… Read more