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Packaging Design Project for Coffee Products
A business in Australia needed a packaging design and received 61 Elegant, Upmarket, Product packaging designs from 7 designers
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This is what a business in Australia was looking for in their packaging design
Bean Hour is a new start-up specialising in Kopi Luwak (dubbed the most expensive coffee in the world). Due to the nature of our product, we would like to provide the premium experience and the first impression often begins with the packaging.
Our target audience is HNWs (high net-worth individuals), coffee connoisseurs, premium restaurants, cafes, and hotels. They are price insensitive and place high importance on quality and service.
We seek to have the packaging design and graphics that is artistic, clean, simple but sophisticated - representing our luxury product and premium service.
We have already thought about the packaging designs but need help when it comes to graphics and placements of information etc. Basically the packaging will consist of inner (aluminium vacuum sealed coffee pouch) and outer (paper tube) packagings.
For our detailed design specification and our logo (in EPS), please download attached files.
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