Nutkase Packaging. iPad Case Packaging Design

This is what a business in United Kingdom was looking for in their packaging design

We need a packaging design for Nutkase Accessories. We design and manufacture iPad and iPhone accessories. Currently we are looking for packaging for our iPad case, the iExecutive. The product is aimed at teachers and corporate workers. Hence the packaging should reflect a sense of formality, yet be playful. We can accept any colours, however our logo is black and white.

Our target audience is mixed. We would like to target Schools but also Corporate clients. Hence our packaging should be appealing towards both target clients. A school IT coordinator should find it just as appealing as a Corporate Purchasing Manager. We are aware that these are two different target audiences, but a packaging that works for both would be ideal.

It is important that the design communicates our unique X-Strap feature. Its located on the back of the iPad case and allows for easier holding of the iPad. i.e. Corporates use this for presentations, teachers use it in class.
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