Newspaper Ad/ Creative Concept required for Australian Education Provider

This is what a business in Australia was looking for in their newspaper ad design

QIBT is an Australian education provider, providing pathways to study at Griffith University. For more information, please visit our website - www.qibt.qld.edu.au.

We require a creative concept to be developed that we can apply across various media including press ads, posters, digital, etc.

The concept will leverage a strong, single-minded message: “So close to Griffith University, you’re already there!” This message, we feel, speaks to our key value proposition.

It ultimately aligns QIBT to the Griffith brand and differentiates us away from our competitors. We are now seeking to creatively present this message - to bring it to life in a variety of mediums.

The creative must be simple, striking, and unique/memorable and build intrigue.

BACKGROUND/ TARGET MARKET:
The tertiary student market can be segmented into two groups: those for which Griffith University entry is “attainable” and those for which it is not. QIBT targets those in … Read more