Logo for "Industrial Supply Wholesale" eCommerce

This is what Industrial Supply Wholesale was looking for in their logo design

My online business sells janitorial products which include cleaning chemicals, towel, tissue, soap, and cleaning tools. It also sells safety supplies like safety glasses, gloves, ear protection, hi visibilty clothing, etc. I'd like the design that appeals to men working in the trades (auto shops, manufacturing facities, etc) The logo can use either the full name or "I Supply W" or "ISW". If not using the full name, the full name should be used as a sub text to the other two. Read more