Small Private Lending Firm Needs a Logo Design

This is what Property Worx LLC " A Lending Group" was looking for in their logo design

New Asset based Lending Group needs logo to establish a professional identity. We make loans to real estate investors and property owners. It's a very niche market and just need design that could be incorporated into letter head, business cards and ultimately a website. Although it's kind of a stuffy business, we would like to strike the balance of serious yet not too pretentious, classy yet unrefined. Something that visually interesting or clever. Perhaps capitalizing on the worx as a foundry, iron works or industrial motif. Gears, cogs, pouring crucible or smoke stacks might be another way to go.

We are open to any ideas. Colors that have been tossed around are Red, Silver, Orange, Charcoal Grey, Green, Black and Brown, (not necessarily all, just staff favorites) Read more