Online Financial Community for Women Needs Logo Design

This is what Savvy Worth was looking for in their logo design

We need a logo design for a new company in the U.S. "Savvy Worth". Savvy Worth is an online community for women that will provide tools to help them learn about money, financial planning, and investing. The site will also offer users the ability to subscribe to financial planning services and to connect to a network of financial advisors for personalized investment services. Target market for the site is affluent/ high net worth or high income women ages 35-65. Our logo design will be the first step in a full web design project. A key differentiator for our site is using language that is easy to understand -non-financial services industry jargon to explain financial concepts. Savvy means to know or understand/practical shrewdness. We want our brand to promote trustworthiness but also be a little trendy so that women think its fun to be more proactive about taking responsibility for their money. Read more