Revamp of Current Logo

This is what Darren Lange Swimming Academy was looking for in their logo design

My business name is Darren Lange Swimming Academy but many customers know us the DLSA as per our current logo.

I am contemplating a redesign of this logo. First and foremost I would like to see the wording 'Darren Lange Swimming Academy' come back into the logo somehow as our current logo is not descriptive at all.

While currently I envisage a stylised version of the wording as noted simply being added underneath the DLSA logo, I am open to considering a totally new approach if something really works well.

Our program is a more formal program than most so we tend to stay away from that real kids logo look etc.

You have 2 options within this brief: 1. keep/slight modernize our current logo AND add the wording 'Daren Lange Swimming Academy' in a seamless way or 2. Come up with a new approach to our logo that has clear ties to the current logo i.e. colours (gold/yellow, navy/blue) and the dolphin.

Please remember, I am also considering maintai… Read more