New Off Road Logo

This is what Off Road Lighting (or some combination of terms that work within that category) was looking for in their logo design

As the product manager I am preparing to launch a new line of automotive lights to the Power Sports, off road, trail riding, rock climbing enthusiast market. I am looking for a brand identity logo that incorporates our corporate logo. We will use this logo on packaging, decals, product displays, trade show displays and similar marketing pieces. Our in house team is working on some ideas but I want to get a fresh look as well but thus far....not getting us where we want to be, plus they are swamped.

So I am looking for a fresh, somewhat edgy look to launch us into a new market. Think Mud, Rocks, Testosterone and the great outdoors. Grote is a pretty conservative company so this is a new approach to us.

Most importantly- Have FUN with it. I will choose one design for sure (even if we don't use it- I am committed to picking a design). Read more