VDS logo

This is what VDS The Veterinary Defence Society Limited was looking for in their logo design

Background
The Veterinary Defence Society Limited is a mutual insurance company run by veterinary
surgeons on behalf of the veterinary profession. The Society was founded in 1865 and will
therefore mark its 150th anniversary in 2015.
The Society insures the practising profession against the effects of claims of veterinary
negligence; it defends reputations and finances against unjustified claims, offering
compensation where appropriate; it provides legal representation at criminal and
disciplinary hearings, and it offers advice and guidance to members.
The Society has around 14500 members practising as veterinary surgeons or veterinary
nurses, covering approximately 95% of the practising professionals in the UK and Ireland.

Reason for new design
The "VDS" logo necessarily informs the look and feel, and overall visual identity, of the
Society. The logo is in evidence throughout Society literature, website, conference and
marketin… Read more