Logo and Company Identity for Genie Quest

This is what Genie Quest was looking for in their logo design

- High tech company
- Augmented Reality App
- Video game (quest based concept)
- Keep in mind that it should be easily manipulated into an app icon
As brands continually fight for consumer attention, the Genie Quest platform enables companies to deliver the ultimate shopping experience and allow customers to enjoy merchandise in a personal and interactive manner.

Company Logo

1. Core message:
a. Magic of discovering things
b. Needs to reference finding things/searching for things
c. Search engine based on image recognition
d. Search-based lifestyle app (not just shopping app)
2. Logo characteristics:
a. Fits broad interpretation (not referencing shopping)
b. No genie image
c. Clean and unique
d. Evokes magic quality
e. Blue/White color or a unique accent color
3. Concept suggestions:
a. Magnifying glass, path shown in magnifying glass
b. Compass
c. Silhouette of person holding smartphone with pa… Read more