POLLSTARS LOGO

This is what Pollstars. Local Polls for Local Organisations. was looking for in their logo design

Pollstars is a new UK market research company. The name Pollstars implies "we are excellent at polls". It's also a pun on Pole Star, the ancient method of finding the right direction before satnav.

Our brand personality is: fresh, un-fussy, practical, friendly, good people to deal with, reliable, straightforward.

The name is POLLSTARS (all one word, we're flexible about caps and lower case), and the strap-line is "LOCAL POLLS FOR LOCAL ORGANISATIONS".

I also want some stars (obviously), and have in mind a group of seven stars based on the constellation Ursa MInor (aka Little Dipper). The pole star is the brightest star in this constellation.

The stars element of the identity needs to look good on BOTH a black or night-sky-blue background AND a white background (I'm thinking ahead to stationery -- another project -- and the website).

The stars/ constellation will be used small on headed paper, biz cards, website pages, and very large… Read more