footytips.com.au Logo Refresh

This is what footytips.com.au was looking for in their logo design

We have had the same logo for 12 years, its time for a refresh. We want to make our logo refresh an evolution - we are not looking for a revolution.

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REPEAT: WE WANT AN EVOLUTION - NOT A REVOLUTION IN OUR LOGO.
Our site will get an update (see attached) for 2011. Our logo should reflect the moderness or "web 2.0" feel of our new site. We suspect that some people won't even notice the logo change, but they will feel different about the site as the look and feel of the site/brand has changed.
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PROJECT BACKGROUND:
Footytips.com.au is Australia's largest footy tipping site. For non Australians, "Footy Tipping" is the same as the "Pick EM" games for NFL & EPL ,etc. Its a big cultural thing in Australia. Its basically a soft version of fantasy football, but all the fantasy football "feelings" and "emotions" apply.

BRAND ESSENCE:
Our brand essense is: Bragging rights through the pulse of sport. The "p… Read more