Logo and packaging design for innovative range of dried fruit snacks

This is what crupples was looking for in their logo design

We are looking for an upgraded/new logo and packaging design for our range of innovative dried fruit snacks. The product is a 100% natural, crunchy, flavoursome dried snack unlike anything on the market and made possible by our unique drying technology. The first two product flavours will be apple infused with blackcurrant and apple infused with pineapple.

The overall positioning we are looking for is an exciting snack range that offers
 Unique flavours and tastes
 Healthy, good for you, 100% natural, 100% fruit
 Fun/interesting for kids, mum happy to buy and also to try herself
 Makes snacking guilt free, a good thing to do
 Perfect for on the go, lunch boxes

The brand imagery should convey the above plus
 Make people want to try it/grab it
 Appeal to a range of consumers although primary market would be kids/teen snacks and mum as the gatekeeper

While we are very happy for you to come up with creative ideas of your own, h… Read more