The Second Half of Life

This is what [Bigger:]The Second Half of Life [smaller:]What are YOU being called to? was looking for in their logo design

A new project in need of a new logo. I give talks all over the country, telling people about the amazing possibilities for their own second half of life. The logo will be used as part of the banner on my website (still being designed), and on printed materials: business card, a footer on all handouts. It needs to print cleanly and clearly on an inkjet printer (so that probably eliminates 3D logos), and photocopy well.

I'm looking for (1) a custom image; (2) the name of the program: The Second Half of Life; and (3) the tag line: What are YOU being called to?

The target audience for this work is people in their 50s through 70s, so the logo needs to read clearly (audience has fading eyesight) and easily. I estimate that 75-80% of the target audience is women. The design does not need to be highly feminine, but it needs to appeal mostly to women while not alienating men.

The second half of life is about adventure, fulfillment, becoming who we really are instead … Read more