New logo design for a 25 year-old niche cake shop

This is what Deli Maslina was looking for in their logo design

We are looking for a new logo as part of our company's re-branding exercise.

For over 25 years, Deli Maslina has been a household name for niche, traditional Malay kuehs, cakes, cookies and deserts. Our products are sold at our retail shops as well as via orders which are catered for both private and corporate functions (What we DO NOT sell : Cupcakes, Cream Cakes, Bread, Birthday Cakes).

The brand has always been associated with premium quality products and great customer service and have gained quite a following, especially from the slightly senior crowd (30-50 years old group).

We are now embarking on a re-branding exercise to target the younger audience (18-30 years old) and would like a logo design that looks fresh and appealing to this group of customers.

Our previous logo designs use mainly earthy colours e.g dark brown, maroon with simple and elegant fonts. There were also some floral elements in the logo. We are happy to keep to these t… Read more