Jay Howard Fitness

This is what Jay Howard Fitness was looking for in their logo design

I need a logo/branding (and will be need many other services/designs) in the future for a professional health consulting business I'm starting online. I work in Dallas, TX and will starting a very professional, content rich blog to bring traffic to my website. I will begin offering e-Books and video courses, and eventually, the premier product being high end, private, retainer coaching to busy professionals.

The demographic I hope to bring to this site will be largely professional, successful males in the business world. This includes to trendy, hotshot 20-something who wants a beach body/to impress the ladies as well as the 50 year old executive who just wants to get healthy, manage stress, and live a healthy life with his family.

I obviously want a brand that is professional and not silly, goofy or cheesy, but I definitely don't want a boring/straightlaced design. I think of a design that is charming and full of professional personality while still being profession… Read more