Logo Design for Marketing Research Company

This is what SIR - Southeastern Institute of Research was looking for in their logo design

The Southeastern Institute of Research (SIR) is a 50-year-old Marketing Research company based in Richmond Va. We are currently seeking a new logo to use in traditional and digital outreach materials, internal documents (letterhead, business cards, etc), and client-facing presentations/reports. You can learn more about us at www.sirresearch.com.

Our current logo - which is dated - tries to communicate that we are in the business of figuring out people - the puzzle pieces forming the "person".

While that has served us well, it's time to update it and to use some other visual to help represent what we do.

Now, what is it that we do? In short, we help companies and organizations figure out things and solve business problems. We conduct research and from the findings deliver insights that solves/addresses the business problems. Our clients tell us we are especially good at uncovering things, figuring out connections, putting together different facts into a comp… Read more