Cool coffee roaster on the Eastern Shore of VA needs to revamp its logo design

This is what ESCR was looking for in their logo design

We need to update the logo for our family owned coffee roasting company! We are a small batch roaster of arabica coffee for retail, mail order, and wholesale customers. We want to simplify our current logo, which is too wordy, and we also need something that can be reproduced well in color OR b&w. The Blue Crab with coffee bean is VERY important to our brand. Would love a logo that incorporates the geographical shape of the Eastern Shore of VA (loosely is fine!) as the 'center line' of a coffee bean. (See the 'newer logo' attached!) The company name should prominently be featured as "ESCR" and the word "coffee" should appear somewhere, unless it's really obvious. Another idea may be a cup of coffee with steam coming up in the (loose) shape of the Shore! As for colors, please use those like you see in the full color painting file...around here it's Nature, Nature, Nature!! Thanks! Read more