New business in bland plant industry looking for logo with timeless edge.

This is what New Leaf Plant Nursery was looking for in their logo design

I am looking for a logo design for a new plant nursery that is trying to break into a very established industry that is dominated by an older generation. The marketplace is crowded with unsophisticated and undifferentiated "mom and pop" operations along with massive corporations with sterile looking brand images. My company, "New Leaf Plant Nursery", is launched from the left overs of my father's old business. As the name suggests, I'd like the brand identity to reflect a generational continuation but also a sense of youth and renewal. Clean, refreshing and fun should come to mind when seeing our graphics. A winning design will be simple and elegant with a nod to hip and cool. Read more