Simple and fun design for an education company

This is what mugger was looking for in their logo design

We are creating a tool to help students in Singapore study and apply what they have learnt in school. We need an appealing, fresh and teenager-friendly (the target market is high school and college students so it shouldn’t look too childish) logo bearing the name “Mugger”, with an accompanied graphic logo. The orientation and placement of the logo can be experimented with.

The term “mugger” is loosely used to refer to overzealous students or jokingly to students who secretly study in very hard in order to outdo their peers and thus claim credit for having naturally superior intelligence.

We have narrowed our design theme to the following concepts. We would like to have 3 main elements in the logo.
1) The word 'mugger' - preferably in lower case
2) A symbol of education - we would like to see the use of an illustration of a book or brain (we're open to more suggestions)
3) Electronic / Technology based - it's an e-learning site so it should show a 'digita… Read more