New logo for Alfa Shirt - PAS Print, a Belgian textile printing company

This is what Alfa Shirt PAS Print was looking for in their logo design

Logo Design Brief

Alfa Shirt and PAS Print are two established Belgian companies specialising in textile printing, embroidery and personalised clothing. The two companies are joining forces and will continue under one combined commercial identity: Alfa Shirt - PAS Print.

Both companies have an existing customer base and strong recognition in their respective markets. We have therefore deliberately decided to retain both names rather than create an entirely new brand name.

The challenge is to bring Alfa Shirt and PAS Print together into one strong, recognisable and coherent new visual identity. The result should clearly feel like one company and one brand, not like two existing logos simply placed together.

Important: the primary logo must be designed on two levels, with “Alfa Shirt” on the upper line and “PAS Print” on the line below.

We are looking for a professional, contemporary and strong identity that can remain relevant for many years… Read more